03.2Brand guidelines v1.0 / Enduro Group4 sheets

Xplore Land & Sea

A boutique travel curator in Jeddah selling the removal of friction — so the identity is built to feel handled. Composed, unhurried, and confident enough to leave space empty.

Xplore travel landing page design. — 4 sheets

At a glance: Boutique travel and experience curation, Jeddah, Saudi Arabia; Positioned as an experience curator, not a mass-tour agency; Built on three pillars: clarity, restoration, discovery; Signature device: the 30° diagonal photo mask

Deliverables: Brand guidelines; Logo and emblem system; Web design; Social media layout; Print collateral

The Brief: Not a mass-tour agency. The audience is an international traveller with means who finds the Arab world genuinely appealing but logistically opaque — someone looking for a curator, not a package. Three pillars carry it: clarity, restoration, discovery.
The Direction: White grounds with Plantation green type, inverting to green fields for the bold surfaces. Depth comes from flat colour, scale and photography — no gradients on brand fields, no glow, no shadow. Discovery is revealed rather than announced: the watermark X and the 30° diagonal photo mask reward a second look instead of demanding the first. Density would read as pressure, and pressure is the opposite of what is being sold.